Mr. Ben was murdered in Lagos on 1/10/2007, the wife called the police for investigations.
They came & questioned everybody.
Wife: I woke up from sleep & saw my husband dead.
We all carry our mobile phones with names & numbers stored in its memory but nobody, other than ourselves, knows which of these numbers belong to our closest family or friends.
If we were to be involved in an accident or were taken ill, the people attending us would have our mobile phone but wouldn't know who to call. Yes, there are hundreds of numbers stored but which one is the contact person in case of an emergency? Hence this 'ICE' (In Case of Emergency) Campaign.